Website Design Tips For Interior Design Firms

Interior designers make their living on good design, obviously. Whether they handle tiles like, or paint, or furnishing, designers understand the relationships between colour, functionality, and layout in a space, so that puts a high standard for their websites.

After all, any good website shows potential clients what the company running it offers, meaning that, for an entity in such a heavily visual industry means that their first impression of you, your site, tells them that you can make their space look great. Web design for a company like, or any company or professional handling interior decor, or, indeed any decor or design industry, must be taken seriously.

Why though?

What makes making such an appealing site so important? Well, a growing number of consumers and businesses are reliant on the internet to find services and products for their needs, as well as the companies and professionals that can provide them.

Regardless of whether they came from referrals, social media, or just a search engine result, you want to make sure that visitors to your site have a positive experience. This means that the site’s design should not only be appealing, but also useful, without overdoing it. Just like how you’d design their space.

Things to consider

Remember that the moment potential clients end up at your site, they are already forming an opinion of you. Forming future relationships, consequently, rely on great design, with bad design having a good chance of eliminating that possibility. Granted, this is true for any sort of business, but a heavily visual one, like interior design, gets hit with it pretty hard.

  • Photos, useful for giving potential clients an accurate idea, or image, if you will, of what you can provide for them. Good photos that show off your best work, and are regularly updated, mean a lot. Naturally, stock photos are an absolute no-no.
  • Colour scheme is something a decorator knows well. Naturally, it should also be incorporated into your site. You’ll want something that’s a healthy mix of bold and neutral colours, to generate something that’s attractive and distinct. Generally, you’ll want a design that’s consistent with other marketing materials, but branching out isn’t a bad idea sometimes.
  • Responsive design is paramount, as an increasing number of internet users visit sites on devices other than computers, meaning that your site needs to work on different platforms. Having a site that works for a variety of OS’s and systems expands your reach, and keeps your site looking good, which. Have we mentioned how important that is?
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