It doesn’t matter what kind of website you have, whether you are selling products such as Magento product designer or just in it to share information, web design is still an important concept that you would have to focus on in order to find success. Color choices are a key element in web design and as such, it greatly affects the success of the website.
To understand the element of color in design, you should know about the color theory. Generally, there are three main factors in the color theory and understanding them is important in order to make the right color choices. Below are the three main parts of the color theory.
- The first thing to understand about colors is contrast. In contrast, you would have to bear into mind that for every shade of color, there is an opposite. You can say that every shade has its archenemy just like Batman and the Joker or Superman and Lex Luthor. This means that the contrasting color, or the ‘archenemy,’ has the greatest contrast with the color you have chosen. Color experts have devised a color wheel that would help you determine the opposites of every shade of color.
- You now know that every color has its opposite but you should also know that colors aren’t always at odds with one another. There are times when colors bring out the best of each other especially when you use them together, quite the opposite of contrast. In the color wheel, these are the colors which are opposite each other on the color wheel.
- This is the last part of the color theory that you should be well aware of. In vibrancy, you should know that each color can evoke a specific mood. For example, brighter colors such as red or yellow can give energy to a person and gives them alertness. Darker colors, on the other hand, can help relax or give tranquil to a person. A good example for this is CNN. On their website, you will notice how they effectively used the color red to heighten the alertness of their visitors.