Insurance lead generation is important for a brokerage company to achieve success in terms of online venture. One might think that it is complicated to create a landing page designed for lead generation or that it takes a lot of time when the truth is that it is the opposite. What you have to keep in mind though is that there are a lot of ways a lead generation can be made and some may work and some may not. What you have to focus on are those websites that worked and learn from them. Here are some tips in boosting lead generation of your insurance agency website and at the same time increase conversion, authority and trust factor.
- Make sure that the insurance agency’s official contact number is indicated. Once a consumer sees a contact number on a page, there is an increase in trust and the site is looking to be more credible. Majority of the consumers might not use the phone number at all but its presence alone could provide comfort for them to deal with your insurance company.
- Each page should have a form that is important in lead generation. The most important thing to keep in mind is that asking for less information is the best route to take since consumers will more likely fill in a form that requires very minimal personal information in contrast to those that does ask a lot.
- Make your insurance agency more credible through the help of images and reviews from previous and current clients. Testimonials can make a big differencealong with images and videos on a website. Do not opt for the rich media type since that will take up a lot of space and might lead to the site loading longer bur rather use reviews and the photos of the clients that left the review.
- Increasing an insurance lead generation takes a lot of time and effort. One of the things you could feature on your landing page is a trust seal. Make sure that seals are not just displayed for aesthetics’ sake but it should be legit and something that will increase the consumers’ trust.