Original, compelling content is one of the key components that help separate a website from another. For hoteliers, good, original content drives people to their sites and drive up bookings for rooms. This is a very important thing to consider, as the company website is how the company presents itself to the vast majority of the public, so it’s a pretty much people’s first impression of you, and whether or not they’ll book with you or not.
Here’s some tips for creating content for your hotel.
Customer Knowledge is power.
One of the most important things to consider when marketing, regardless of whether it’s online or offline, is to know who your customers are. Marketing for rooftop dining in Sukhumvit won’t do you any good if you’re marketing to people who’re heading for Phuket. Research on your hotel’s guests, and then target the people who most regularly visit your site, then create content that’ll engage with them effectively.
Every page can only hold so much information, and every visitor can only process so much information. That means that your pages need to be digestible and straightforward, with a clear focus so that guests are able to engage with your site easier and understand exactly what you’re trying to tell them. Have one page focus on rooftop dining in Sukhumvit and how your hotel’s rooftop dining experience is special, then have another page focus on the rooms; by breaking down the topics into main pages and subpages, you make it easier to navigate your site and keep people around, bringing search ranking up.
Focus on what makes you unique.
What makes your hotel different? Is it the unique experience it brings to rooftop dining in Sukhumvit, or the unique aesthetics of the property, or what? You know what that is, and it’s your job to share it with the customer. The reason for that is simple, people look for something that grabs attention, and something unique is very good at grabbing attention. To that end, give people a clear picture; with actual pictures, if need be, of what you offer for visitors, which will attract them better to your and make them more likely to book.