Having a website and having a good website are two different things. Common issues like outdated content, too much text, or poor navigation should be avoided at all costs.
While not having a site is letting potential clients and leads slip past you, but a poorly-made one can be even worse; a site is your company’s online persona, and is usually the first impression that customers get. Bad sites will degrade your brand without even trying.
Here are a few things to keep in mind for an effective website.
Keep the brand in focus
When you go to Zoho Books’ website, you know what they’re all about. That’s because they keep the brand clear and professional; everything’s laid out, plain as day. That’s what any site should do; when a customer wonders who you are, what you do, what your objectives are, the site should answer their questions.
Content is king
Content should always be useful, interesting and fresh. This is great for getting attention from customers, as it shows that you’re worth paying attention to, and knowledgeable on the relevant topics, and are up-to-date.
Make your site useful all the time
One of the best ways to attract attention to a site is to have it provide a useful tool or service. Sure, background and contact information are both important, but having just them and nothing else kneecaps your site’s efficacy. Have your fees and package in full view, offer quotes, inform people of services offered. These all go a long way to generating leads.
One of the most important things to remember is that you’re making the site for customers. They need to understand what you’re talking about. That means you want to use plain English and layman’s terms. Remember how it’s important that customers know what your site is about? How sites like Zoho Books make it clear what they’re about? Yeah, that.
Make it easy to reach you, and encourage it
Even though your site has a home page, visitors might use other pages to see your site. Make sure there’s always access to your contact information regardless of what page they’re in. On top of that, you want to make communication not be a hassle, whether by chat, email, or phone. People shouldn’t have to dig for contact details.