Loading time or the speed by which a page loads pertains to the total time the entire content of a particular URL page to load. This is different from that of site speed which is the average of a number of load times wherein online services such as Google take in order to score a specific site through aggregate measure. When talking about an ecommerce site like Wheels Motorcycles, the page speed is the parameter to consider.
According to a data previously released by Skilled in 2017 based on 12 different case studies concerning loading time. These studies have shown a few things that has been a subject of concern for ecommerce website owners.
The first is that 79 per cent of consumers that are not satisfied with the performance of a specific website will have a higher chance of skipping any purchase from the same site in the future. Second, 64 per cent of mobile phone users believe that an acceptable time for the loading time of a website should be four seconds or faster. Third, 47 per cent of shoppers online believed that web pages should not take more than two seconds in order to load the entire content.
In line with this finding, Skilled also published the difference that a single second can make when it comes to ecommerce. First, if a site is able to earn $100,000 in one day, it will be able to earn an additional $7,000 per day of the speed is increased by one more second. Second, a single second of delay in page speed results to an 11 per cent decline in page views. Lastly, every second delay is equivalent to a 7 per cent reduction in total conversions.
A website’s Google Quality Score also impacts its ranking on the search engine. If the owners of an ecommerce website like Wheels Motorcycles want to generate more lead then their landing page speed should be up to par in order to have a higher ranking in Google search results. This is especially true for mobile searches as per the announcement made by Google.