Every professional has his own trade secret. Even graphic designers have their own share of secrets too and here are some of those.
- Pretty does not necessarily count. As the owner of the website, it is understandable that you would want your website to look attractive. Is it really bad to have a pretty website? IF you can both have a beautiful website design and get the desired results then you should go for it. If however you find yourself having to choose between one and another, stick with getting the right results. A winning design may be nice but not necessarily practical.
- You do not need a redesign. Imagine if you are contemplating on ways on how to become more appealing to the opposite sex. If you ask a hair stylist, he would say that you need to redo your haircut. However, if you ask a makeup artist, she will most probably say get a makeover. Keep in mind that the website design is just a fraction of a much bigger picture. What if the message that you send your visitors are wrong and you will need to have a copywriting overhaul? And what if your brand image will be pulling the wrong target market? Or what if there is an issue with the services and product that you sell? You cannot certainly afford to ask several specialists for their different qualified opinions or you will end up changing your entire business element.
- You do not need to spend a fortune. People will tell you that you get what you pay for and at times it may be true. However, you should not fall for people that say you need to spend your life savings on a great website. There are plenty of designers in the market who will take advantages of your ignorance and will charge you with exorbitant rates so that they can profit from you.
- Maintaining a website is not that expensive. A lot of business owners usually get ripped off on this issue.
Whether you have a business that retails food or one that deals with 6th response alarms, you need to have a website so that you can improve on your business performance.