For several years, the internet has become faster than ever. It can be blamed partly to the fact that majority of internet connection nowadays are already in broadband and partly because it is the expectations of visitors that a website should load faster or else they will leave. Google is now taking into consideration the speed of the website when ranking.
Does this mean that ecommerce sites are also faster than before? The sad fact was revealed in a research conducted by Radware and it shows that the 500 most popular retail websites in America have gotten slower by 16 per cent compared to a year ago. The average loading time of an ecommerce website is longer now at 856 seconds when last year it was only at 7.36 seconds.
Unless your ecommerce site is as popular as Amazon wherein people are willing to wait, there are a few things you can eliminate from your site which may be slowing it down.
- Avoid using content management systems that are not built for ecommerce. WordPress, for instance, is ideal for blogging while Drupal is a general purpose CMS. Magento, on the other hand, is the perfect choice for an ecommerce website.
- Your web host could be the culprit if it is only mediocre. An ecommerce site requires a lot when it comes to performance since it will be dealing with large volumes of data, multimedia content that keeps on adding up over time and spikes on web traffic which can’t be controlled at times. This is the reason why the web host should be flexible and reliable at all times. There should be more uptime and less downtime, servers should perform in a high quality level and you should be able to configure your site as much as possible.
- If your website is looking up for several DNS (domain name system) upon loading then it could take time before the entire page is fully displayed. An ideal setting is that a page should only look for a single DNS but embedded features such as Twitter feed and YouTube videos requires more DNS. This can be avoided by uploading contents on your server rather than using external resources. An ecommerce site for bathroom vanities might have a lot if images to display but because these are all uploaded on the server, loading does not take as much time.