Optimizing a site or a blog is a key part of your online marketing strategy. Those King Kong SEO reviews matter a lot, as helps you measure how good your business is when it comes to SEO. This is important, as SEO is a powerful tool to bring in customers to your company.
Of course, SEO is changing, thanks to developments to search engines, as well as changing user priorities. That being said, there are some things that are always useful, and some mistakes that always hurt.
Here’s a few common SEO mistakes that you should steer clear of.
Using the wrong keywords
Optimizing is centred on the keywords that you want your website to actually be ranked for. One of the most common mistakes, however, is neglecting how users, and, by extension, search engines, for long-tail keywords. You have your own way of defining your products and services, but you need to consider how your demographic would refer to them.
Keywords are good, right? So more keywords are better! Well, no. Search engines consider using keywords too much as ‘spam’, which means they’re more likely to overlook your site. We call this ‘stuffing’, and it’s unnatural and useless for your demographic.
Having content that’s not actually connected to your keywords
Another common issue when it comes to SEO optimization is putting out content that isn’t related to your keywords. It’s not just about having the keywords, but having content that works well with it. Search engines are all about giving their users the most relevant content, which is why your content needs to answer user needs.
Not having original content
Quality is king when it comes to content. Sure, you need regular quantities of content, but good quality and distinctive content is still the best when it comes to getting good King Kong SEO reviews and good attention from search engines.
Not paying attention to site speed and mobile compatibility
SEO isn’t just about content and keywords, it’s also about how good the quality of your site is. Speed matters. Every extra second your site spends loading costs you potential customers. On top of that, there are also mobile users to consider. With the popularity of mobile platforms for browsing, mobile-friendliness is important. A bad mobile experience jeopardizes your SEO.