For the first time ever, Amazon will join the likes of Twitter and Google to present at the Interactive Advertising Bureau’s NewFronts event. The event is for companies, publishers, and platforms to showcase their tools and developments to media buyers, effectively making it the counterpart to traditional TV upfronts. The event will happen virtually from…
People are naturally sceptical when it comes to advertisements knowing that they have been crafted to highlight the best features and advantages of a product or service. Most consumers trust reviews because they are unedited opinions based on real-life experience with a brand. Twice as many consumers actively seek out reviews before making a purchase…
The world is still struggling with the coronavirus pandemic but it does not mean that businesses must ignore digital marketing. The fact is the pandemic has accelerated the speed of going digital particularly for online industries. Never before have people become so dependent on the internet to simply go through the day. In spite of…
It is without question that reviews are very important for businesses that sell products and services. A prospective customer of a digital marketing agency will search online review platforms to read what people are saying before they hire the company. Consumers want to be assured that they are making the right decision. Reviews are good…
Product reviews and testimonials are some of the effective ways to popularize brands. 70% of customers shared that before making a purchase, they usually look at King Kong marketing agency reviews or the reviews of the products they are planning to purchase. To gain more product reviews, here are some useful tips: Make your reviews…
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