According to recent reports more than 50% of search queries done globally come from mobile. This is not surprising because from the viewpoint of a consumer, it is easier and more convenient to search using a mobile device. For example, it is very efficient to use a mobile device if you want to search for custom canvas prints while waiting for a flight. With responsive web design, you can enjoy the same search experience whether you use a laptop or a mobile phone.
Responsive web design is a design approach to provide an optimal viewing experience to consumers no matter the screen size of their devices. Reading is easy and so with navigation because the consumer does not have to resize, pan and scroll. When a site has been designed to be responsive to desktop computers and mobile devices, the layout adapts to the viewing environment by using fluid, proportion-based grids, flexible images and CSS3 media queries.
When fluid grid concept is used, it calls for page element sizing to be in relative units like percentages instead of absolute units like pixels or points. In order for images to be flexible, they are sized in relative units to prevent them from displaying outside their contained element. When media queries are used, it allows the page to use different CSS style rules based on the characteristics of the device where the website is being displayed on.
For those who want convenience and speed in the development of a responsive website template, the best option is BootStrap 3 that includes the following elements; two navigational menus, slider, promo block, a variety of content blocks, various form elements and a footer. If you are not familiar with BootStrap, it is the most popular HTML, CSS and JS framework for the development of responsive web design.
It is very convenient to use BootStrap because it efficiently scales the website and applications using a single code base from mobile phones to tablets to laptops that have CSS media queries. BootStrap also allows you an extensive documentation for common HTML elements with dozens of custom HTML and CSS components and jQuery plugins.