When it comes to online business, the competition is stiff because there are thousands of websites that offers the same products and services. Promotions and offers are not enough to make one stand out in the e-commerce business. Online shoppers are looking for e-commerce sites that can offer them excellent user experience including a reliable website, user-friendly design and website speed. The speed of the website plays a very important role when it comes to sales and conversions. According to research, online visitors will only wait for an average of 2 seconds for a website to load and when it doesn’t they will immediately leave and look for other websites that offer the same products or services. Here are some advantages of a fast loading e-commerce website:
- Waiting in line makes shoppers irritable even in physical stores which makes them decide to either leave without buying anything or opt to enter the competitors store instead. The same goes with online shopping. In a world where everything is automatic, no one wants to wait anymore. Visitors will more likely return if a website loads faster compared to those that keeps them waiting. Any positive or negative experiences that users have on a certain website can now be easily voiced out in social media sites. It can either lift or put a good business down in terms of recommendations.
- For an e-commerce website, it is important that they stay ahead of the competition by making sure that their customers are satisfied. Aside from a well designed website, the speed is also the topmost priority considered by users. It has been proven that sales and conversions are higher on fast loading websites compared to those that load slower. Customers will not be encouraged to engage in a slow website while satisfied customers will more likely be converted to sales.
- Search Engine Optimization plays a very important role in e-commerce websites in order to gain higher traffic. Websites such as PaperMart.com are the number on the search engine result when specific keywords linked to their products or company is search online. Remember that high traffic means high conversions and sales as well.